Marketing and media usage among U.S. Millennials - statistics & facts

Key insights

Daily time spent using a smartphone for U.S. consumers ages 18 to 34
253 mins
Total number of Millennial smart speaker users 2018
24.9m
Electronic device with the highest ownership rate among Millennials
Smartphone

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General

TV and video

Film

Radio & audio

Print

News

Gaming

Subscription services

Marketing & advertising

Social media

Recreation and entertainment

Popular culture

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