Amy Watson
Research expert covering news and publishing
Detailed statistics
Time spent with media in the U.S. 2020, by age group
Detailed statistics
Smart speaker user number among Millennials in the United States 2017-2018
Detailed statistics
U.S. Millennials: consumer devices penetration by ethnicity 2018
Time spent with media in the U.S. 2020, by age group
Daily time spent with selected media in the United States in 1st quarter 2020, by age group (in minutes)
Most common media activities in the U.S. 2018, by age
Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by age
Favorite media activities in the U.S. in 2018, by age group
Preferred media activities among consumers in the United States as of July 2018, by age group
Media use among LGBTQ consumers in the U.S. 2018, by generation
Media reach among LGBTQ consumers in the U.S. 2018, by generation
U.S. Millennials: consumer devices penetration by ethnicity 2018
Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicity
Smart speaker user number among Millennials in the United States 2017-2018
Total number of Millennials who use smart speakers in the United States in 2017 and 2018 (in millions)
TV reach in the U.S. Q1 2019, by age
Weekly TV reach in the United States as of the 1st quarter of 2019, by age group
Weekly viewing of traditional TV in the U.S. 2018, by age group
Share of viewers who watch traditional TV on a weekly basis in the United States as of November 2018, by age group
U.S. weekly time spent on online video 2018, by age
Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)
U.S. weekly time spent on smartphone video 2018, by age group
Weekly time spent by U.S. adults watching video content via smartphone as of 1st quarter 2018, by age group (in minutes)
U.S. TV consumption: daily viewing time 2009-2023, by age group
Average daily time spent watching TV per capita in the United States from 2009 to 2023, by age group (in hours)
Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
Share of Millennials who watched more than three hours of TV or video content per day in the United States as of June 2018, by method
Video genres viewed in the last month among Millennials in the U.S. 2018, by device
Leading video viewing genres among Millennials in the United States as of April 2018, by device
Digital engagement of U.S. adults with TV shows 2018
Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018
Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
Must-keep TV and video sources among 16-34 year olds U.S. 2019
Most indispensable TV networks and video sources according to 16 to 34-year-olds in the United States as of January 2019
Number of movies seen in a theater in the U.S 2017-2021, by age group
Number of movies seen per capita in a theater in the United States from 2017 to 2021, by age group
U.S. frequent moviegoers 2017-2019, by age group
Number of frequent moviegoers in the United States from 2017 to 2019, by age group (in millions)
Frequency of going to the movies in the U.S. 2022, by age group
Frequency of going to see a movie in theaters among adults in the United States as of May 2022, by age group
Movie review readers U.S. 2018, by age group
Share of adults who read reviews before watching a movie in the United States as of August 2018, by age group
Favorite film genres in the U.S. 2018, by age group
Most popular movie genres among adults in the United States as of December 2018, by age group
Online radio reach in the U.S. 2021, by age group
Monthly online radio reach in the United States in 2021, by age group
Radio reach in the U.S. in 2024, by age and gender
Weekly radio reach in the United States as of June 2024, by age and gender
Leading radio formats of U.S. Millennials 2018
Leading radio formats among Millennials in the United States as of fall 2018
Radio listeners number in the U.S. in 2018, by demographic group
Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic group
Consumers listening to the radio on a weekly basis U.S. 2020, by age group
Share of consumers who listened to the radio on a weekly basis in the United States in the1st quarter of 2020, by age group
Spotify users in the U.S. 2018, by age
Share of Spotify users in the United States as of March 2018, by age
Share of people who listen to podcasts monthly in the U.S. 2020-2024, by age group
Share of people who listen to podcasts on a monthly basis in the United States from 2020 to 2024, by age group
Consumers listening to podcasts on a weekly basis U.S. 2020, by age group
Share of consumers who listened to podcasts on a weekly basis in the United States in the 1st quarter of 2020, by age group
Consumers streaming or downloading music on a weekly basis U.S. 2020, by age group
Share of consumers who streamed or downloaded music on a weekly basis in the United States in the 1st quarter of 2020, by age group
CD buyers in the U.S. 2018-2019, by age group
Distribution of CD buyers in the United States in 2018 and 2019, by age group
Vinyl record buyers in the U.S. 2018-2019, by age group
Distribution of new vinyl record buyers in the United States in 2018 and 2019, by age group
Print book readers in the U.S. 2021, by age group
Share of adults who have read a print book in the last 12 months in the United States as of February 2021, by age group
Book readers in the U.S. 2019-2021, by age group
Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group
Number of print magazines read in the U.S. 2020, by ethnicity
Average number of print magazine issues read monthly in the United States in fall 2020, by ethnicity
Frequency of reading print newspapers by U.S. consumers 2017, by age group
Frequency of reading print newspapers by consumers in the United States as of May 2017, by age group
Millennials poetry reading rate in the U.S. 2012-2017
Share of Millennials reading poetry in the United States in 2012 and 2017
Frequency of reading comics in the U.S. 2018, by age group
Frequency of reading comic books among adults in the United States as of November 2018, by age group
Consumers who use a Bible in the U.S. 2018, by age
Share of consumers who use a Bible in the United States in 2018, by age group
Young adults' primary news sources in the U.S. 2017
Leading news sources among young consumers in the United States as of 3rd quarter 2017
News consumption frequency among millennials in the U.S. 2022, by source
Frequency of using selected news sources among millennials in the United States as of August 2022
Most popular news platforms in the U.S. 2022, by age group
Most popular platforms for daily news consumption in the United States as of August 2022, by age group
Most used network for television news in the U.S.as of May 2018, by age
Main network used for television news among consumers in the United States as of May 2018, by age
Frequency of cable news consumption in the U.S. 2022, by age group
Frequency of using cable news as a source of news among adults in the United States as of August 2022, by age group
Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2014 to January 2018
Interactions with local journalists in the U.S. 2018, by age group
Share of adults who have ever spoken with or been interviewed by a local journalist in the United States as of November 2018, by age group
U.S. voters concerned about fake news influence on elections 2018, by age group
Share of voters who are concerned about the influence of fake news on voters and elections in the United States as of June 2018, by age group
Global gamer share worldwide in 2017, by age and gender
Distribution of video gamers worldwide in 2017, by age group and gender
U.S. video gaming audiences 2023, by generation
Distribution of video gamers in the United States in 2023, by generation
U.S. daily time spent playing games and leisure computer use 2019-2023, by age
Average daily time spent playing games and using computer for leisure per capita in the United States from 2019 to 2023, by age group (in minutes)
Share of U.S. eSports fans 2022, by age
Share of eSports fans in the United States in 2022, by age group
Streaming subscribers in the U.S. 2019, by service and generation
Share of consumers with a video or music streaming service subscription in the United States as of February 2019, by generation
Netflix subscriptions in the U.S. 2021, by age group
Share of adults with a Netflix subscription in the United States as of August 2021, by age group
Netflix subscribers among VoD users in the U.S. 2018, by age
Share of Netflix subscribers among VoD users in the United States in 2018, by age group
Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age
Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age group
HBO Now/HBO Go subscriptions in the U.S. 2020, by age group
Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020, by age group
Hulu subscriptions in the U.S. 2021, by age group
Share of adults with a Hulu subscription in the United States as of May 2021, by age group
Share of households streaming SVOD daily in the U.S. 2021, by age group
Share of households streaming an SVOD service daily in the United States as of July 2021, by age group
Streamers subscribed to as service due to a specific show U.S. 2019, by age group
Share of adults who have ever subscribed to a streaming service exclusively to watch a certain show in the United States as of March 2019, by age group
Important features of music streaming services among Millennials in the U.S. 2018
Most important features of music streaming services among Millennials in the United States as of March 2018
Opinions on online advertising relevance in the U.S. 2019-2023
Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023
Share of U.S. adults paying attention to commercials in 2019, by age
Share of adults who pay attention to commercials in the United States as of April 2019, by age group
U.S. internet users negative attitude towards ads on websites 2018, by age group
Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
U.S. internet users negative attitude towards ads in online videos 2018, by age group
Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
Opinions of consumers about social media influencers in 2018, by age
Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age group
Adblocking penetration rate in the U.S. Q2 2020, by age group
Share of internet users who used an adblocker in the United States as of the 2nd quarter of 2020, by age group
U.S. retailers marketing spend plans 2018, by generation
Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation
Facebook usage reach in the United States 2021, by age group
Percentage of U.S. adults who use Facebook as of February 2021, by age group
Instagram usage reach in the United States 2021, by age group
Percentage of U.S. adults who use Instagram as of February 2021, by age group
X/Twitter: usage reach in the United States 2023, by age group
Percentage of U.S. adults who use X (formerly Twitter) as of September 2023, by age group
Pinterest usage reach in the United States 2021, by age group
Percentage of U.S. adults who use Pinterest as of February 2021, by age group
U.S. Facebook Messenger users 2024, by age group
Share of Facebook Messenger users in the United States as of July 2024, by age group
U.S. Instagram users 2024, by age group
Distribution of Instagram users in the United States as of July 2024, by age group
Twitter: distribution of U.S. users 2018, by age
Distribution of Twitter users in the United States as of September 2018, by age group
Travel planning methods of Millennials in the U.S. as of July 2018
Travel planning methods of Millennials in the United States as of July 2018
Websites visited on a regular basis for travel information by Millennials U.S. 2018
Websites visited on a regular basis for travel information by Millennials from the United States as of June 2018*
Information sources used by Millennials when searching for vacation ideas U.S. 2018
Information sources used by Millennials from the United States when searching for vacation ideas as of June 2018*
Most popular ways to engage with sports content in the U.S. 2022, by sport
Most popular ways sports fans engage with sports content in the United States as of November 2022, by sport
Summer Olympics viewership intent in the U.S. 2021, by age
Intended viewership of the 2021 Summer Olympics in the United States as of March 2021, by age
Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation
Share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, by generation
Favorite Star Wars movie in the U.S. 2019, by age
Favorite Star Wars movie among adults in the United States as of April 2019, by age
Favorite James Bond films in the U.S. 2019, by generation
Most favorable James Bond movies in the United States as of March 2019, by generation
Adults who have never seen a James Bond film U.S. 2019, by generation
Share of adults who have never watched a James Bond movie in the United States as of March 2019, by generation
Favorite all-time TV shows among Millennials in the U.S. 2018
Favorite TV shows of all time among Millennials in the United States as of April 2018
Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018
Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating score
Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation
Level of enjoyment of the Game of Thrones TV series in the United States as of April 2019, by generation
Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
Level of engagement with the A Song of Fire and Ice book series in the United States as of April 2019, by generation
Fans of Marvel Comics in the U.S. 2019, by age group
Share of adults who are fans of Marvel Comics in the United States as of April 2019, by age group
Appreciation of Nirvana in the U.S. 2019, by generation
Share of adults who enjoy the band Nirvana in the United States as of March 2019, by generation
Favorite Nirvana songs in the U.S. 2019, by generation
Most popular Nirvana songs in the United States as of March 2019, by generation
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)